Crossborder Ecommerce Brands Embrace Shortform Video Marketing

Crossborder Ecommerce Brands Embrace Shortform Video Marketing

This paper explores short video marketing strategies for cross-border e-commerce, covering platform selection, content creation, interaction, and data analysis. It aims to help sellers break through in overseas markets by providing practical guidance on leveraging short videos to reach international audiences. The study emphasizes the importance of understanding cultural nuances and adapting content to resonate with different target markets. Furthermore, it highlights the significance of tracking key performance indicators (KPIs) to optimize campaigns and maximize return on investment.

12/30/2025 Logistics Industry Insights
Read More
Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
Read More
Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibaba.com has launched an "Overseas Spot Goods" recruitment program targeting the European and American markets. It aims to attract merchants with overseas warehousing capabilities, offering marketing promotion and distribution tool support. This initiative helps merchants improve logistics timeliness, reduce return rates, increase average order value, and boost repurchase rates. Alibaba.com anticipates adding over 5,000 localized service providers within the year, expanding its business scale and influence in the European and American markets. The program focuses on leveraging existing overseas warehouses for faster delivery.

12/30/2025 Logistics Industry Insights
Read More
VIOMALL Adopts ACES Standard to Streamline Auto Parts Ecommerce

VIOMALL Adopts ACES Standard to Streamline Auto Parts Ecommerce

This article delves into the importance of the ACES standard in auto parts e-commerce and introduces how VIOMALL's VioFitment helps businesses efficiently manage fitment data and improve sales performance. VioFitment provides a one-stop solution to help sellers quickly comply with the ACES standard, reduce return rates, and expand into global markets. It is a powerful tool for auto parts e-commerce businesses to tap into new opportunities. VioFitment helps streamline the process of data adaptation and ensures accurate product compatibility information.

12/30/2025 Logistics Industry Insights
Read More
Streamlining Crossborder Ecommerce Logistics Challenges

Streamlining Crossborder Ecommerce Logistics Challenges

This paper focuses on key aspects of cross-border e-commerce logistics, including pallet usage, return and repair logistics, and Canadian customs clearance. It analyzes operational key points and precautions under different scenarios. Additionally, it provides a channel for querying sea freight schedules from Qingdao to Manila. The aim is to assist cross-border e-commerce sellers in optimizing their logistics processes and reducing operational costs. This includes understanding the nuances of pallet management, handling returned goods efficiently, and navigating the complexities of Canadian import regulations.

08/22/2025 Logistics Encyclopedia
Read More
Beijing Airport Tightens Export Compliance to Mitigate Risks

Beijing Airport Tightens Export Compliance to Mitigate Risks

This article provides an in-depth analysis of the export returned goods customs clearance process at Beijing Airport. It emphasizes the importance of pre-event root cause analysis, details the key points and required documents for duty-free return operations, and interprets foreign exchange control regulations. Furthermore, it highlights the necessity of selecting a professional customs clearance company to assist businesses in efficiently and compliantly handling export returns, mitigating potential risks. The goal is to guide companies through the process and ensure adherence to regulations.

02/21/2025 Customs Knowledge
Read More
Panama Canal Eases Restrictions Amid Rainy Season

Panama Canal Eases Restrictions Amid Rainy Season

The Panama Canal has faced transit restrictions due to the dry season, impacting global shipping. As the rainy season approaches, the Panama Canal Authority is gradually easing these restrictions, anticipating a return to normal transit capacity. Future rainfall patterns and water resource management are crucial for the sustainable operation of the canal. The dry season has highlighted the canal's vulnerability to climate variability and the importance of adaptive strategies to maintain its role in global trade. Monitoring rainfall and implementing effective water conservation measures are essential.

11/03/2025 Logistics
Read More
Ecommerce Firms Face Challenges in International Returns Management

Ecommerce Firms Face Challenges in International Returns Management

This article provides a detailed analysis for cross-border e-commerce sellers and foreign trade professionals regarding various reasons why international express shipments might be returned. It covers issues such as address problems, customs clearance difficulties, and packaging concerns. Furthermore, it offers practical tips and a 'pitfall avoidance' guide to help readers minimize the risk of return shipments and ensure successful delivery of goods. The aim is to provide actionable insights to navigate the complexities of international shipping and reduce potential losses associated with returned packages.

11/03/2025 Logistics Encyclopedia
Read More
Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
Read More
Ebay Sellers How to Enable Vacation Mode for Your Store

Ebay Sellers How to Enable Vacation Mode for Your Store

This article provides a detailed guide on how to set up eBay's vacation mode. It covers steps such as accessing 'My eBay', modifying email preferences, enabling vacation mode, choosing to hide or keep fixed-price listings, setting an estimated return date, and customizing storefront messages. The article also reminds sellers to handle existing orders, set up auto-replies, and manually end auction listings before activating vacation mode. This ensures the store maintains a positive standing even during the vacation period, providing a smooth experience for potential buyers.

12/31/2025 Logistics Encyclopedia
Read More